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Graham Bradley

Graphic Design & Type Design

1617Lab Identity & Website

1617Lab Website Laptop Home
1617Lab Website Mobile Home 1617Lab Website Mobile Instructors
Hop onto the reformer or the massage table at

1617Lab is a boutique Pilates and Bodywork studio in Santa Monica. The studio’s website is bright and direct, designed for existing or referred clients looking for a bit of information or trying to quickly schedule a workout.

The studio is semi-private, with well-known clients, so the website had to be welcoming yet discrete. A sun-drenched but out-of-focus beach greets visitors on the home page.

1617Lab Website Laptop Contact

Katie Rayle, the owner, wanted the 1617Lab wordmark to embody alignment, balance, and flow, fundamental tenets of her approach to a healthy life.

1617Lab Wordmark