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Graham Bradley

Frere-Jones Type Advertisements

Frere Jones Type Retina Advertisement

Date
2015–2016

Context
At Frere-Jones Type

Direction
Tobias Frere-Jones

Contributions
Nina Stössinger

Frere-Jones Type advertised the releases of Mallory and Retina in design-industry printed publications. These advertisements both took up a full right-side page and were interspersed with other ads.

The pieces are eye-catching, designed to grab attention in a cluttered space, but they are also intended to function as specimens, showcasing the full breadth of two large and complex type families. Balancing these two occasionally conflicting concerns defined this project.

Frere Jones Type Mallory Advertisement