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Graham Bradley

Giving Campaign

All Saints Giving Campaign Tote Bag

Date
August 2015

Context
For All Saints Church

All Saints Church is a progressive Episcopal church in Pasadena, California. “Connect · Inspire · Transform” was the title of the 2015 giving campaign. Three icons underpin the campaign’s visual identity, each one representing one of the words in the campaign name while also depicting a spiritual symbol. These symbols have universal meaning as well as Christian meaning, in keeping with the open arms of All Saints.

The church needed this identity to work on both banners and pens, so alternate versions of the icons were created for use at small sizes. A bright color palette rounds out the design.

All Saints Giving Campaign Letterhead
All Saints Giving Campaign Envelope
All Saints Giving Campaign Connect Icon Large
All Saints Giving Campaign Connect Icon Small
All Saints Giving Campaign Inspire Icon Large
All Saints Giving Campaign Inspire Icon Small
All Saints Giving Campaign Transform Icon Large
All Saints Giving Campaign Transform Icon Small
Simplified versions of the icons were used when space was at a premium.