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Graham Bradley

Mallory Release Illustrations

Mallory Microplus Process Illustration Widened Capitals Mallory Microplus Process Illustration Enlarged Lowercase Mallory Microplus Process Illustration Opened Apertures Mallory Microplus Process Illustration Looser Spacing

Date
November 2015

Context
At Frere-Jones Type

Direction
Tobias Frere-Jones

Mallory, a part British, part American sans serif, was the very first type family released by Frere-Jones Type, and therefore its release coincided with the introduction of the MicroPlus series. Developed by Tobias Frere-Jones, MicroPlus fonts are built from the ground up to read clearly on screens and in print at small sizes.

All of the typefaces in the Mallory family are designed to work seamlessly with one another, but the MicroPlus fonts are different from the standard fonts in a number of subtle but important ways. When viewed simultaneously, all of the changes that distinguish Mallory from Mallory MicroPlus are hard to grasp. However, when each altered variable is isolated and shown independently, the craftsmanship that went into the MicroPlus family becomes readily apparent.

A number of typographic vignettes showcase the breadth of the eight-weight family. These were used for publicity, both in print and online.

Mallory Vignettes Surf Bakery Invoice Run
Mallory Vignettes Sandwiches Show Recipe Bikes